Our Business Philosophy
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Our Business And
Its Core Philosophy
To be Australia’s most trusted advice community.
The Loyalty Financial Group (LFG) seeks to be different in that our offering and ownership structures align with the practices we seek to partner – in a relationship that is business-owner to business-owner rather than employees of businesses. This is both unique and valuable as the important discussions are held in partnership, respecting each other’s asset (business) – it is not a master-servant relationship; it is one of equals, partners.
LFG is privately held and free from the ownership and influence of banks and other large financial institutions. It was created by a group of individuals who come from an advisory and licensee management background, who know and understand the challenges of advisers and their clients. As a licensee, LFG Financial Services Ltd (LFG FS) operates without any subsidisation from a product manufacturer. Using best practice and embracing technology, LFG FS will operate to provide its Authorised Representatives and member firms with quality licensee support that is tailored to practice needs and appropriately priced. Where appropriate, LFG FS will utilise the services of other institutions and partners that have been carefully selected to provide quality inputs into our offer. As we operate independently from product manufacturing, LFG FS remains nimble and can access better solutions as they arise for our advisers and practices.
Excellence and Innovation
You may have observed that licensees operating within a vertically integrated model must cater to a lowest common denominator to protect the AFSL and the institution that owns it. The philosophy for LFG is the opposite to this. We will cater for excellence and innovation with a high watermark of quality control. Our practices aim to flourish with the support of like-minded business partners.